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#004 Kate Syuma: on product-led growth and growing (with) Miro

Grow with the Flow Episode 04 - by The Growth Syndicate

In this episode, we speak to Kate Syuma, renowned growth leader, the founder of GrowthMates and former Head of Growth Design at Miro. Kate joined Miro early on and experienced all the ups and downs of Miro’s hypergrowth and we touched upon various topics, including:

  • How she joined Miro when it was still a local company called RealTimeBoard

  • Experiencing Miro’s hypergrowth and adapting to changes

  • The importance of product experience in PLG

  • Common mistakes companies make in their onboarding

  • Whether product-led sales is actually the future

And as always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest and asked some rapid-fire questions.

Follow Kate on LinkedIn and check out Growth Mates!

If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more!

PS: For the 1st Growthmates anniversary Kate prepared “The Holistic Growth Playbook” with insights from 100+ companies, expert takes from Dropbox, Amplitude, Loom, and more. You can get it for free on growthmates.club

The Growth Syndicate’s Substack
Grow with the Flow by The Growth Syndicate
Honest stories, controversial opinions and a bit of banter for b2b founders and professionals who want to achieve scalable and sustainable growth.