The criticality of clear positioning and a special offer for The Next Web Conference 2024
Subscribe to our Substack and get the chance to win a free positioning workshop (worth €4,000).
Don’t want to read on and just want “the goods”? As a fun perk to commemorate our first stint as a company at The Next Web Conference, we’re offering a free Positioning Workshop (value of €4,000) to one lucky person who signs up to our Substack between now and the 28th of June.
Conditions to win:
You must sign up before 23:59 CET on Friday 28th of June
You must work for or run a B2B company
You must have at least €100,000 in annual revenue
You must confirm your email address once you sign up
By subscribing, you agree to receive communications about The Growth Syndicate (you can unsubscribe any time).
Interested in why our positioning workshops are a game changer for B2B companies’ growth? Read on…
Over the past 10 years, we (the founders of The Growth Syndicate) have worked with over 50 companies to create sustainable commercial strategies and build predictable growth engines.
Whether it’s early-stage startups struggling to hit their first €1m in revenue or a funded scale-up hitting a wall at €20m, there’s a few things that seem to be true when it comes to “cracking the nut” and successfully scaling growth:
Be crystal clear on your ideal customer profiles
Know which problems you are solving for them
Communicate your value in their terms
Make sure you stand out
I always say that growing a business isn’t easy, but it’s simple. All you’ve got to do is figure out who your best customers are, and figure out how to get more of them.
All of this, is in essence part of your positioning. Positioning is often thrown around as a fluffy exercise that companies do before making their first pitch deck. But creating focus on which customers you serve best, what problems you solve for them and how you can stand out, is crucial for prioritizing, testing and improving everything from channels, to messaging, to marketing materials, to cold outreaches, to the products and services you build.
We overestimate what can be done in b2b marketing. The building blocks are always the same: Know your audience, build a great product for them and communicate its benefits clearly. It doesn’t take a genius to look into Gooogle ads, LinkedIn posts, email nurutre, outbounding, case studies and industry landing pages.
The magic of good B2B marketing doesn’t lie in the “what”. It lies in the “how”. And positioning is all about the “how”.
More on this soon, but in the meantime: Subscribe, good luck and come meet us at TNW if you’re there!!
Find out more at https://thegrowthsyndicate.com
- Ferdinand Goetzen, Joliene van Grieken and Clement Dumont.