How are you ACTUALLY using AI?

Beyond the playbooks and workflows, how are teams really using AI?

Hi there!

I’m dropping in today with a special request.

There’s a lot of talk about the latest AI tools, playbooks and workflows.

I can’t open my LinkedIn feed without at least 4 posts of someone walking through their latest ‘agentic workflow’ promising to share their secrets if I only I comment.

This has got me wondering. How are marketing teams really using AI?

Beyond the noise, the playbooks, the hype.

We’ve decided to answer that question by asking the marketing leaders and teams in our network how they use and view AI.

Not in the future, but right now.

So if you have a few minutes, I’d really appreciate if you could fill out this survey. It’s all multiple choice and shouldn’t take much more than 5-7 minutes!

Those who fill out the survey will get the results before we publish them.

And I’m also giving free tickets to TGS Con 2025 to 5 lucky responders.

Thanks a lot 🙏 💙

-Ferdi and the TGS Team