Does your marketing team still focus solely on generating MQLs?
In the latest episode of Grow with the Flow, Joliene van Grieken and Ferdinand Goetzen sits down with Justyna, founder of The Marketing Waiting Room, Growth Mentor, and Lecturer at the Business School of Rotterdam.
From leading growth teams to building her own thriving solopreneur business, Justyna has mastered the art of keeping marketing simple and effective. In this episode, we uncover:
✅ How to discover your "marketing enemy" and use it to stand out
✅ Whether MQLs really tell the full story behind success
✅ What exactly is a Marketing Waiting Room
✅ How to measure mental availability
Oh, and we had to ask her about her viral take:
👉 Does the funnel even exist?
If you’re in marketing, growth, or thinking of going solo, this episode is for you!
Useful links👇
- Connect with Justyna on LinkedIn https://www.linkedin.com/in/justyna-ciecierska/
- Build a waiting room with Justi https://www.marketingwaitingroom.com/
- Follow The Growth Syndicate on LinkedIn https://www.linkedin.com/company/thegrowthsyndicate
- Subscribe to our Substack for exclusive insights -https://thegrowthsyndicate.substack.com/
- Check our exclusive community for B2B Growth professionals https://www.thegrowthsyndicate.com/community
Episode Highlights
02:08 – Justyna’s journey: From growth leader to thriving solopreneur
06:15 – What to expect when working with Justyna
10:15 – Balancing short-term wins and long-term strategy as a marketing leader
18:23 – Measuring mental availability in marketing
21:02 – Inside Justyna’s thought leadership engine
26:15 – The power of making bold brand choices
29:15 – How to build a B2B thought leadership engine from scratch
32:15 – The role of mentorship in career and business growth
34:15 – Best practices for outreach and finding the right mentor
36:28 – Fixed Q&A: Controversial opinions, biggest mistakes, and key takeaways
49:08 – Breaking down Justyna’s viral LinkedIn post
52:12 – Rapid-fire questions: Funnels, new vs. established markets, solopreneurship, and more
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