#006 Max van den Ingh: on creating demand and keeping up with changing behaviours

In this episode, we speak to Max van den Ingh, founder of Unmuted, a leading Amsterdam-based b2b marketing agency.

Max is one of our favourite marketing minds and an old friend, so we were really excited to pick his brain on all things b2b marketing. We talked about everything, including:

• Why the world of b2b is invisible and how marketing to b2b differs from b2c

• How he started his agency in the middle of COVID

• How to set up a lean GTM motion as an earlier-stage business

• Why you need to keep up with changes in how people consume content

• The value of brand as a force multiplier for all marketing efforts

• The fact that the buyer’s journey isn’t as linear as ‘funnels’ suggest

• The role of AI in content and demand generation

And as always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest and asked some rapid-fire questions.

Whether you’re a b2b founder or a professional, this episode was packed to the brim with learnings, inspiration and some laughs. Don’t miss it!

And make sure follow Max on LinkedIn and check out Unmuted!

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Stay tuned for more!